2009-1-28 2008-8-20 In an effort to define the exterior facade of the Pacific Northwest College of Art, Creative Director Randy Higgins devised a highly collaborative, and ultimately trans-disciplinary process that resulted in the creation of a cryptogram. A simple series of substitutions and calculations mathematically transcribes all English letters into rectangles with highly specific height to length ratios. A pattern, encrypted with the Author Rimbaud poem Departures, is painted onto the building exterior. Its color palette is purposely devoid of cultural symbolism or idiosyncratic associations and responds directly to psychophysical reactions to environmental changes. The resultant pattern is 20 feet tall and almost 800 feet long. 338078 text/html 1.0 EN index,follow viz retail retail design retail design company retail design companies retail designers retail interior design retail shop design design in retail branding companies architects merchandiser merchandising vizwerks branding identity fixtures merchandising planograms creative studio advertising portland oregon strategy marketing conversational marketing identity design social networks gaming interior design logo logo design 3d motion graphics agency seattle northwest consumer experience consumer experience specialists planning concept design design development retail planning visualization store design fixture design sell-in tools 3d renderings 3d animations art direction creative direction point of purchase displays construction fabrication project management bidding merchandising directives construction documents construction documentation innovation consulting tradeshow exhibits exhibition design print production packaging packaging design public relations footwear outdoor retailer outdoor retailers sport sportswear sport design luxury photography illustration modeling prototyping catalogs catalog design graphic design design editors producers media planning wieden kennedy nemo design twenty four 7 skylab opus creative cmd agency makelike second story downstream nike adidas ryz new balance borders perrin norrander pnca pica tba festival time based art festival boora shopping trends market intelligence style fashion fashion design creative companies portland designer artist viz columbia sportswear racked 3D graphics 3D studio sketchup sketch up 3D modeling 3D walkthrough design studio design firm design agency corporate identity sneaker sneakers retail and design design for retail visual merchandising brand specialists experiential marketing experience marketing companies window displays Vizwerks - Portfolio - PNCA Exterior Identity text EZ-NetTools EZ-NetTools specializes in providing professional custom web site design and ecommerce services that you can easily maintain.