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Strategy
Concept
Design Development
Fixture Design
Prototyping
Manufacturing
Fulfillment
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Partnering with Nikon's advertising agency, Vizwerks developed the strategy and concept for displaying the Nikon product family within sporting goods accounts. The brand iconic yellow sets Nikon apart within the sales environment and serves as a good backdrop for the mostly gray, brown and black product. Vizwerks produced drawings and sourced manufacturing, printing and fulfillment.
Additional Links
www.nikon.com
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