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Design Development
Fixture Design
Strategy
Documentation
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As a highly technical product offering, Moonstone was a brand mostly sold in high-end ski and climbing stores. It was presented solely on the retailer's fixtures with limited branding and imagery. Vizwerks worked the client to build their first fixture program, creating a simple and raw fixture that allowed for tremendous flexibility in the product merchandising between seasons -- accommodating lots of heavy jackets and pants for Fall/Winter and scaling back the fixture capacity for lightweight jackets, tees and shorts in the Spring/Summer. The fixture incorporated heavy branding and imagery to help portray the company's commitment to technical performance product. Additionally, Vizwerks developed a guide that was sent with the fixture to each retailer to help them in assembling and merchandising the fixture.
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