|
|
|
|
|
|
|
|
|
|
|
Magic Las Vegas Feb 16-18th, 2010
|
|
We had a great week in Las Vegas attending the February fashion, apparel and accessories shows. The MAGIC Marketplace is the preeminent trade event in the international fashion industry, hosting global buyers and sellers of men’s, women’s and children’s apparel, footwear, accessories and sourcing resources. We also had a chance to check out the brands at (capsule) at the Venetian Hotel.
|
|
|
|
|
|
|
|
|
|
|
|
Vizwerks is pleased to be working with the team at Lifted Research Group (LRG) in the development of their Macy's Herald Square retail experience. Co-founded in 1999 in Santa Ana, CA, by Jonas Bevacqua and Robert Wright, Lifted Research Group (LRG) is a creative lifestyle clothing company based on the slogan "underground inventive, overground effective."
|
|
|
|
|
|
|
|
|
|
|
NADI Show New York Dec 9-11th
|
|
We recently attended the Nadi Retail Design Collective Show December 9-11th in NYC. NADI is the Visual Merchandising Committee for the Association for Retail Environments. Members include manufacturers, suppliers and retailers involved in the visual merchandising industry. As visual merchandising has evolved throughout the years into its current integral role in retail success, NADI has taken the lead in informing and educating members.
|
|
|
|
|
|
|
|
|
|
|
|
Vizwerks is pleased to be working with the team at Game Crazy in the development of the new Game Crazy retail experience. Game Crazy is the nation's fastest growing video-game retailer in the industry with over 680 locations across the country. Game Crazy offers the industry's broadest selection of new and used video games and consoles from classic systems to the latest releases. They offer gamers the ability to buy, sell, trade, and try any game before they buy. Game Crazy premiered in 1999 as part of Hollywood Entertainment and is the industry leader in selection, value, and service.
|
|
|
|
|
|
|
|
|
|
|
|
Recently, Relish opened their new store in northwest Portland. Originally housed in the Pearl District’s Gregory building Relish owner, Trisha Guido bought this 4,000 sf garage and hired Vizwerks creative director Randy Higgins to renovate the building into the new Relish home. The result is a store expressive of Relish’s commitment to community, sustainability and design. The store is designed to accommodate a wide variety of customer experiences with a particular focus on creating impact in areas where the customers are engaging with the merchandise. “By focusing on the essentials of store design, we were able to create valuable experiences on a modest budget,” notes Randy. Relish features a unique mix of home accessories, furnishings, gifts and jewelry as well as design services and consulting meant to help clients bring the right mix of elements together in their home or office.
|
|
|
|
|
|
|
|
|
|
|
|
By Shauna Stinson, President, Vizwerks, Inc.
Owning or running a retail store can be fun and exciting. It should also be financially rewarding. Here are four tips for getting the most from your retail space.
Who is the Customer?
The most important key is to communicate a clear brand message that speaks directly to your customer. Within the store, everything supports that message, including the layout, fixturing, signage and merchandising. For example, is the brand warm and friendly or clean and modern?
Invite Them In
Use your storefront, windows and entry area to draw customers into your store. Windows are an excellent opportunity to showcase your latest and greatest products. Once inside, create an entry area where product merchandising is interesting and not too dense, and the customer can feel comfortable browsing. Draw them deeper into the space by placing heavier merchandised fixtures, basic products and sale items towards the back of the store.
Make the Message Clear
Too much signage can clutter the store and the message. Your brand signage should be impactful and appear in 2-3 strategic locations such as the storefront and the cashwrap. Wayfinding signage at or above eye level helps your customers find the products they’re looking for, such as women or music or paint. Two other levels of signage – lifestyle and technical benefits – can support your brand and help customers choose the product the best fits their needs. Lifestyle imagery can occur throughout the space to show the brand message in action. Technical benefits, including price, should occur on or near the products.
Know your Target
One of the most important basics is to know how much business your store is capable of producing. Once you know that target, you can put things in place to help achieve the target and measure for reaching, and surpassing, your business goals.
Everything within a retail store supports the brand message, including the layout, aesthetics, fixturing, signage and merchandising.
As a retail design company, Vizwerks consults with clients of all sizes to create powerful brand messages, store interiors, fixtures and signage. Contact us today for a free consultation.
|
|
|
|
|
|
|
|
|
